Dewar’s Scotch Social was an event we hosted for Dewar’s Scotch. I created the general aesthetic and branding for this event. Invoking the exclusivity and luxury of the brand was important to Dewar's.
The keyhole motif was the perfect vehicle for exclusivity, making our party “the secret that we were all in on.”
Since gifting was a big part of the ask, we made sure everyone left with a goody bag, or box. I was especially excited to create a mood board for the cake.